Viewership on Vice TV increased by 61% compared to last season

FOR IMMEDIATE RELEASE

ARENA FOOTBALL ONE SMASHES DIGITAL RECORDS WITH EXPONENTIAL VIEWERSHIPS AND ENGAGEMENT GROWTH

Viewership on Vice TV increased by 61%compared to last season, signaling a massive surge in fan demand for the 2026 season.

Nashville, TN — Arena Football One (AF1) today announced unprecedented growth across all major digital and broadcast metrics for the 2026 season, solidifying its position as one of the fastest-growing properties in sports media. Driven by a revamped digital strategy, high-octane on-field action, and expanded distribution, the league has captured a massive waves of momentum across audiences.

Headlining the digital surge:

• Viewership on Vice TV increased by 61% compared to last season, proving that the appetite for live arena football spans far beyond traditional sports networks. This massive footprint represents a fundamental shift in how fans consume the fast-paced, high-energy content unique to arena football. Simultaneously, the league’s broadcast and streaming partnerships reached new heights.
• Arena Football One generated a staggering 10.64 million total social impressions across its primary platforms, including Instagram, Facebook, TikTok, YouTube and X (formerly Twitter).
• League’s official YouTube channel, which recorded a monumental 2,104% increase in video views, driven by live-streamed games, condensed replays, and exclusive behind-the-scenes player features.

This multi-platform spike reflects a calculated push by the league office to meet fans exactly where they are, delivering data-backed, high-engagement content that translates directly into brand visibility and ticket sales.

"The numbers we are seeing this season aren't just an incremental step forward; they represent an absolute explosion in demand for our product," said Jared DeGroff, Vice President of Marketing and Communications for Arena Football One. "To cross ten million social impressions while watching YouTube climb is a result of everything we are doing. By pairing our broadcast growth on Vice with a relentless focus on digital-first, high-energy storytelling, we have built a powerful pipeline that engages our community and introduces a brand-new generation of fans to the speed and excitement of AF1."

Games this Week:

Saturday May 23rd - VICE Game of the Week on VICE TV

• Beaumont Renegades vs. Washington Wolfpack - 6PM EST

Friday May 22nd - Watch on HTN & YouTube

• Nashville Kats vs. Minnesota Monsters - 7PM EST

Saturday May 23rd - Watch on HTN & YouTube

• Michigan Arsenal vs. Oregon Lightning - 9PM EST

Sunday May 24th - Watch on HTN & YouTube

• Kentucky Barrels vs. Oceanside Bombers - 9PM EST

About AF1& How to Watch

AF1 is the premier arena football league dedicated to delivering fast-paced, high-scoring professional football. With a focus on fan proximity and community engagement, AF1 brings the game closer to the people. Tune in every weekend to www.theaf1.com to watch every game and follow us on social media to stay up to date with all things AF1.

Media Contact:

Jared DeGroff - VP of Marketing and Communications

Contact Email: jdegroff@theaf1.com

Website: https://www.theaf1.com/